Free tool

From content
to conversion

Describe your business once. Get AI-suggested positioning, beliefs, episode structure, and a full distribution system — custom-built for you.

1
Describe your business — we suggest the rest
2
Select, edit, or replace any suggestion
3
Generate your custom playbook in 5 stages
4
Copy your complete system and build
No account required · Stays in your session

Tell us about your business

We'll analyze this and pre-fill suggestions for every question throughout the playbook.

Please fill in all fields before continuing.
Stage 1 · Positioning

Your one person
& the belief gap

Before creating anything, lock in who this is for and what they need to believe. Everything else flows from this.

Who is the ONE specific person this content is for?
A real situation — not a demographic. Job, frustration, level of awareness.
✎ Click any suggestion to use it, then edit freely
What do they currently believe that stops them from buying?
The silent assumption — not a price objection, the deeper story they tell themselves.
What do they need to believe instead to take action?
The transformative belief your content is designed to install.
Please fill in all three fields — use a suggestion or write your own.
Positioning output
Stage 2 · Belief Map

The beliefs
blocking your buyers

Map the objections running silently in the background — each one becomes an episode that shortens your sales cycle.

What are your buyer's top 3 blocking beliefs?
What do they tell themselves at 2am that keeps them from moving forward?
✎ Click to add multiple suggestions, then edit
What result do you deliver, and how fast?
Specific outcome + timeframe. Vague results don't convert.
Please fill in both fields before generating.
5-episode content plan
Stage 3 · Episode

Your signature
episode

Your evergreen sales asset. One episode, built to shift the core belief and bridge to your offer. Built once, working indefinitely.

Which blocking belief is most important to address first?
This becomes the belief your signature episode dismantles.
Do you have a real story or client result that proves the new belief?
Name, situation, what shifted, what happened. Specific = powerful.
Please fill in both fields before generating.
Signature episode outline
Stage 4 · Distribution

One recording,
every channel

Turn a single recording into clips, ads, a blog post, and an email sequence. One piece of content doing the work of twenty.

Which platforms does your audience use most?
Where will your clips land and where will you amplify with ads?
What's the most counterintuitive thing you teach?
The bold claim that challenges what everyone else says — your scroll-stopping clip moment.
Please fill in both fields before generating.
Distribution + repurposing plan
Stage 5 · Complete System

Your complete
sales system

Everything connected — this playbook builder app is your lead magnet. The funnel map shows exactly how it feeds your email sequence and offer.

What is your core offer and price?
This is the destination your entire content system is designed to reach.
Where are most of your leads right now — cold, warm, or mixed?
This sets the right CTA strategy for where you are today.
Please fill in both fields before generating.
One-page playbook

One last step.

Enter your email to unlock Stage 5 — your complete one-page playbook showing how this app fits into your funnel as the lead magnet, plus your CTA script and what to build first.

✓

Your playbook is complete.

Positioning locked. Beliefs mapped. Signature episode outlined. Distribution planned. Funnel connected. Copy each stage or grab everything at once.